Real Estate Investing: The Landlord Speculator
The reliability of return on real estate investments over
the past two decades has enticed many buyers eager to "flip"
homes for a quick profit. But with home appreciation slowing
and housing inventory on the rise in markets across the
country, fewer speculators are buying homes with intentions of
re-selling. Instead, an increasing number of investment-minded
buyers are purchasing homes with the goal of renting their
properties. Welcome to the brave new world of the
landlord-speculator.
While generating income from rental properties is by no
means a novel concept, recent changes in the real estate
market are causing more and more homeowners and buyers to
investigate the landlord approach. This article will delve
into some of the rationale, benefits and challenges of
becoming a landlord in today's real estate climate.
Flipping flops
Real estate investors of all backgrounds fueled a
significant portion of the housing boom of the past two
decades. The art of "flipping" properties after relatively
short periods of ownership has become so popular that it has
generated its own spin-off "how to" industry, with countless
books and television programs dedicated to the subject. But
much of the flipping craze was modeled on the concept that
steady (and in some markets, excessive) home appreciation
would continue. Real estate investors now may face unique
challenges when trying to "flip" a home:
In all but a few pocket markets,
the soaring home appreciation of the nineties has begun to
slow down significantly. This does not mean the potential for
profit when "flipping" a home has evaporated entirely. In many
cases successful "flipping" relies heavily upon minor
aesthetic improvements made to the property which in turn can
greatly increase its perceived value to the next round of
buyers. That said, without "natural" appreciation the
potential profit margin shrinks and the investor operates with
less of a security blanket.
Many factors can cause an increase in the inventory
of unsold homes for a specific area (high home prices,
overbuilding, changes in the job market, etc). As the
inventory of available homes begins to grow, buyers have more
to choose from and the advantages for a seller begin to
diminish.
High home prices have forced
potential buyers in some markets to either look to condos (or
other alternatives to single-family homes) or put their home
ownership dreams temporarily on hold altogether.
Benefits of renting out
While now may not be the best time to try to re-sell an
investment property, there are specific advantages in becoming
a landlord in 2007.
Disheartened by the high cost of home
ownership, a large number of would-be buyers are resigned to
renting for the time being. That means that in markets where
housing affordability is low, there is likely a segment of
motivated renters who in different times would be qualified
first-time buyers. Often these are singles or young couples
looking to rent for two years or more as they wait for the
buying market to normalize - a degree of stability that makes
them ideal tenants.
Higher home prices and rising interest rates have
had a residual affect on rental markets, causing rising rents
in countless cases. In part the option of home ownership
serves as a check on rental rates: landlords as a whole can't
raise rents drastically and risk convincing renters that their
money would be better spent on mortgage payments. When average
home prices exceed the affordability index, landlords are more
inclined to begin raising rent.
Like so many others, owners of
multi-family buildings have sought ways to cash in on the real
estate boom of the nineties. As a result, many apartment
buildings have been converted into condominium complexes over
the last several years. While condo conversions can be
lucrative for the building owners, they also benefit landlords
in the market by reducing the available inventory of rental
units. In some cities, a spate of condo conversions has helped
shift the market advantage from tenants to landlords.
Unlike a re-sell investment, a
rental investment's success is not directly tied to the
overall appreciation of the property. Two key factors will
determine the overall success or failure of a rental venture:
1) the rent that you can charge and 2) your ability to keep
the unit(s) filled with paying tenants.
A home may have slow appreciation or even depreciate in
value over the short term and still be a productive rental
investment (provided, of course that you weren't planning to
sell the property in the near future). If you intend to keep
the home as a rental property, fluctuations in its sale value
related to market changes do not (in general) affect its
appeal to prospective renters. Naturally, this does not hold
true if your home has lost value due to damage or
disrepair.
Challenges

- Vacant Units - a landlord's greatest fear is a
unit that sits un-rented for months on end. Vacant
properties will fast cut into your profit margin and can
turn your profitable rental investment into a financial
drain. While periods of vacancy are all but unavoidable
(especially during periods of tenant turnover), their
duration can be minimized by monitoring the rental market
and the satisfaction of current tenants.
- Finding viable tenants - selecting the right
tenant is one of the trickier nuances of being a landlord.
At the absolute minimum you should run a credit check on all
applicants, and an additional background check is advisable
as well. Insist on references from previous landlords. Fair
housing laws prohibit discriminatory practices when
screening prospective tenants.
- Rules and Regulations - a rental property is more
than just an investment; it is the place of residence for
your tenant(s). As a landlord, it is your responsibility to
know and abide by all city, state and federal
landlord-tenant regulations.
- Repairs - a responsible landlord always budgets
and plans for repairs of normal wear and tear, and is also
prepared to handle any larger repair projects that arise. In
most states tenants cannot be charged for damages caused by
normal use, and any non-refundable cleaning fees usually
must be explicitly defined in the lease agreement.
- Emergencies - from flooding basements to broken
toilets, every property that you rent has the potential to
generate situations that require your immediate attention.
- Management companies - property management
companies will screen tenants, handle repairs and
emergencies, and handle tenant-landlord disputes for a fee.
This may be attractive to landlords who prefer a hands-off
approach, but the cost will diminish your profit margin.
- Insurance - if a tenant is injured on your
property, you could be liable. Consult with a local
insurance agent to determine appropriate coverage levels.
- Dollars and Sense - the price you pay for an
intended rental property must be carefully weighed against
the rental you can realistically charge. If you overpay for
a property, your monthly mortgage payments may far exceed
what you can expect to command in rent. Even some properties
purchased at a reasonable price may be untenable as rentals
if they are luxury homes
Strategies for success
- Don't rush in - set a realistic timeline that allows
you to fully investigate the prospects of becoming a
landlord, assess the market of available properties, secure
funding and line up potential business partners.
- Educate yourself - spend time reading guides to
renting property and become familiar with the applicable
landlord-tenant laws. Before making any financial
commitment, you want to be sure that you're prepared for all
of the responsibilities of being a landlord.
- Research the rental market - areas with high
ownership costs and low rental vacancy rates are ideal. Pay
close attention to the job outlook for the region, as this
can greatly impact the availability of qualified renters.
- The security blanket of college towns - any
landlord will tell you that renting to college students
presents its own set of challenges, but having a property
near a university also affords a degree of stability. Areas
near universities have a built-in supply of eager renters
that will only be diminished if the university or developers
construct additional housing. In particular, look for
colleges that have a high ratio of students to on-campus
beds. If buying an out-of-area college rental, the use of a
management company is wise.
- Start small - chances are your first venture into
the stock market didn't wow Wall Street, and the first home
you bought didn't come with narration by Robin Leach. By the
same logic, it's prudent to ease into the business of being
a landlord with the purchase of a smaller property, even if
you can afford a larger multi-unit complex. New landlords
often underestimate the challenges and effort required of
them. Pace yourself with a single family home or duplex. If
your investment is fruitful, you can always move up the food
chain later.
- Don't go it alone - smart landlords enter the
business with eyes open and plenty of backup. An experienced
real estate professional is your best asset when taking the
plunge into the world of rental investments. Attain the
services of an attorney (preferably one who specializes in
real estate law) and keep your accountant in the loop. If
you plan on using a property management company, review and
select your firm of choice in advance. While it's usually
not necessary to have a handyman on retainer, you should
have a list of preferred repair and service companies at the
ready. With the right help, you'll be on solid ground before
you ever set out that first "For Rent" sign.
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